Increase general awareness of the Ontario Racing.
Dismantle barrier to participate through general education of the game.
Influence consideration - Position horse racing as one of the top entertainment options and drive traffic to racetracks across Ontario.
Patron demographics is ageing, but new or younger player base is not growing at the desired rate.
Chinese & South Asians
Digital & Social:
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Balmoral Multicultural Marketing
595 Bay Street, Suite 408
Toronto, Ontario, Canada