Cultural relevance
is the most powerful connector

Cultural relevance
is the most powerful connector

Cultural relevance
is the most powerful connector

Balmoral Multicultural Marketing

Welcome to Balmoral Multicultural Marketing. Our mission is to connect you with the fast-growing multicultural markets in Canada. Accomplished with over 30 years of advertising and marketing success for our clients, we are experts in building growth for your brands, products, and services.

We pride ourselves in developing multicultural solutions, based on relevant cultural insights to market your brand effectively.

We are not only strategic in what we do, we are also very passionate in how we do it.

Expertise

STRATEGY

Research insights and in-depth understanding of the multicultural market are the core drivers we use in the development of culturally relevant strategy and marketing solutions for our clients to drive success.

RESEARCH

We use our research capabilities to help clients gain in-depth insights into the multicultural consumer behaviour of new and established immigrants, millennials and international tourists and students.

CREATIVE

Developing powerful creative that speaks to multicultural markets with the mission to connect with them with cultural relevance.

MEDIA PLANNING & BUYING

Over three decades of building relationships with multicultural media, our pulse is on top of the ever changing dynamics. With this, we have the knowledge and relationships in planning media strategies with channels that geo-target these consumers with precision.

DIGITAL AND SOCIAL MEDIA MARKETING

In Canada, multicultural consumers over-index the general population in digital use. In-language digital and social media platforms are booming and at Balmoral we excel in content development in these channels that capture the attention of these new markets.

INFLUENCER MARKETING

A robust relationship with multicultural influencers that has been successful in creating high-impact conversations to customers about our clients’ brand, products and services.

ENGAGEMENT MARKETING

We are always on top of innovations to help our clients to engage with their target audiences that includes a proprietary tool specifically created to engage with multicultural audiences and increase brand awareness.

PUBLIC RELATIONS

A well-established rapport with ethnic media enables us to work in partnership with them to develop earned media and advertorials to support the brand building objectives of our clients.

COMMUNITY OUTREACH

By being on the board of community organizations, Balmoral has built intimate and strong connections with them. It allows us to guide our clients to connect and engage with community leaders and influencers to develop meaningful relationships.

EVENT MANAGEMENT

Being where the target communities are is very important and by supporting their events and causes show you want to be part of their communities and that you care. Balmoral is able to select, negotiate sponsorships and participation that would create a win-win scenario for our clients and communities.

MEDIA MONITORING & ANALYSIS

The competitor analysis and media monitoring services we conduct for our clients allow them to understand and know some the conversations about them and their industries.

Our Work

Our Clients

BWM Logo
Brita Logo
Burts Bees Logo
chatr Mobile Logo
Clorox Logo
Disney on Ice Logo
Elections Ontario Logo
Fido Logo
Freshco Logo
Government of Canada Logo
Government of Ontario Logo
Moosehead Logo
Mount Pleasant Group Logo
Ontario Lottery and Gaming Corporation Logo
Ontario Racing Logo
Paypal Logo
Rogers Logo
Sobeys Logo
Square One Logo
Unilock Logo

Previous Experience

Blackberry Logo
Bank of Montreal Logo
Campbell's Logo
Canadian Cancer Society Logo
City of Toronto Logo
College of Traditional Chinese Medicine Practitioners and Acupuncturists of Ontario Logo
Dairy Farmers of Canada Logo
Dorel Juvenile Logo
Egg Farmers of Canada Logo
Government of the Special Administrative Region of Hong Kong Logo
International Dragon Boat Federation Logo
LifeLabs Logo
Maggi Logo
Martell Logo
Metrolinx Logo
Ontario Energy Board Logo
Ontario Pork Logo
Pan Am Games Logo
Remy Martin Logo
Royal Ontario Museum Logo
Samsung Logo
Sun Life Financial Logo
Toronto District School Board Logo
Royal Agricultural Winter Fair Logo
Volvo Logo

Accreditations and Awards

Canadian Aboriginal and Minority Supplier Council Logo
Canadian Marketing Association Logo
Cassies Logo
Marketing Magazine Logo
Summit Creative Award Logo
Summit International Awards Logo