High incidence of gambling among Chinese Ontarians.
Lack of awareness on the PlaySmart messaging.
To make Chinese problematic gamblers reach out to PlaySmart for help.
Chinese Newcomers & Tenured Immigrants
Address the ‘Cognitive Behaviour’ of the Chinese gambler
Tackling this ‘Cognitive Behaviour’ by juxtaposing / contextualizing reality in a gambling environment by showing examples
Digital & Social:
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Balmoral Multicultural Marketing
595 Bay Street, Suite 408
Toronto, Ontario, Canada