Johnson has over 20 years of experience in multicultural marketing and is a key member of the strategic planning team.
He heads up Balmoral’s digital marketing team and staying on top of trends in providing e-solutions to our clients in the multicultural market space. He managed many successful in-language digital marketing campaigns that include online media strategy, content development, creative direction and production, analytics, search engine marketing on various digital platforms targeting different segments.
He is fluent in Mandarin, Cantonese, English and Spanish. He also has a profound knowledge of the Chinese social media such as Weibo and WeChat. Johnson has worked with 3-levels of government and serviced blue chip corporations and institutions such as BMW, Samsung, Metrolinx/Go Transit, Square One, Holt Renfrew, Government of Ontario, BMO Financial Group, Fido, Clorox, Brita, Rogers, chatr mobile, Ontario Pork, BlackBerry Asia-Pacific and Rémy Martin.
Johnson is a graduate from the Ryerson University and the Industrial Technology Institute of Taiwan, Republic of China.