Jeff has over 25 years of advertising expertise in strategic planning, research, media, digital and overall communication business.
At Balmoral, Jeff is the lead of the strategic planning team. He is a natural strategic thinker who has a proven track record of interpreting ethnic consumer insights into exponential business growth for clients.
As a Vice President of Y&R in India, he handled multi-million-dollar portfolios across categories which included CPG, telecommunications, hospitality, retail, media and entertainment.
For the past 10 years, he specializes in multicultural communications in Canada and his expertise extends across brands such as Ontario Lottery & Gaming (OLG), Canada Life, Unilever, Nestle, Sobeys and Brita.