Marketing Objectives

• Make more ‘millennials’ drink Brita water.
• Arrest single-use plastic.
• Disrupt the consumer ‘Comfort’ zone around the hazards of single use plastic.
• Focus on environment sustainability by reducing single-use plastics including bottled water.
• Transform the way Canadians drink water by getting to the good of water without bottled water waste.

Market

GTA & GVA

Target Audience

Chinese Millennials