There’s more to ethnic marketing than looking at a bunch of numbers and crafting a message you think you will sell them. To really succeed, you have to look beyond the numbers, get inside the heads...

Between May and August 2011, Statistics Canada conducted the National Household Survey (NHS) for the first time. This voluntary, self-administered survey was introduced as a replacement for the long census questionnaire, more widely known as...

6.8 million foreign-born individuals in 2011. They represented 20.6% of the total population in Canada, compared with 19.8% in the 2006 Census 1.1 million foreign-born individuals arrived in Canada between 2006 and 2011. They make up 3.5% of the total population in...