Cocktail party dignitaries cut the cake to celebrate new offices and branding.

Balmoral rebrands to reflect its expanded mission

Over 100 dignitaries, clients and friends came together to celebrate the rebranding and office warming party of Canada’s leading multicultural marketing agency, Balmoral Multicultural Marketing.

Balmoral hosted a cocktail party at their new office located in the heart of downtown. Balmoral announced the rebranding to reflect its expanded mission to be more cutting edge, adding new lenses on the market and expertise to its social marketing resources. To enhance their expansion, Balmoral has partnered with Cross Communication Group (CCG), a leading digital advertising agency in China. CCG has 600 employees across five cities in China – Shanghai, Beijing, Guangzhou, Chongqing and Hong Kong.

“The timing was right, an expanded tech-savvy cadre of professionals, focused on digital marketing and social media opportunities afforded us new larger premises at Toronto’s Atrium on Bay complex,” says President Sharifa Khan.

Dignitaries included Hon. Michael Chan, MPP, Minister of Citizenship, Immigration and International Trade, Reza Moridi, MPP, Minister of Research and Innovation & Minister of Training, Colleges and Universities, Han Dong, MPP and Xu Wei, Deputy Counsel General of the People’s Republic of China in Toronto.

“I would like to offer my heartfelt congratulations to Sharifa Khan on twenty-eight successful years of Balmoral Marketing, connecting industries and government with the diverse communities in Ontario and across Canada and on its expansion,” said Michael Chan at the occasion. “I wish you all the best.”

The rebranding reflects Balmoral’s mission and vision to be continuously on top of its game addressing changing market dynamics.

“Pulse on the Beat and Feet on the Street” is considered the secret of the agency’s success since it was founded 27 years ago.

“Both are important and always will be. The impact of the online world is critical today, but also fundamental things like community engagement will always be important in helping corporations and organizations reach ethnic consumers,” said Khan.

To be successful, she adds, you always need to have one eye on the future.

“Our rebranding now is preparing us for the challenges yet to come.”